COLORS acquires TV rights for Super Fight League
~ Super Fight League kicks off on Sunday, March 11th 2012 in Mumbai ~

Mumbai, March 9th 2012: COLORS collaborates with Raj Kundra and Sanjay Dutt of Super Fight League (SFL); the channel acquires Broadcast rights to telecast Mixed Martial Arts (MMA). Having forayed into the sports entertainment genre with Ring Ka King, COLORS now marks its dominance in the alternative sports entertainment genre by adding the Super Fight League to its kitty. The Super Fight League is India's first professionally organized Mixed Martial Arts (MMA) fighting league that kicks off on Sunday, March 11, 2012 in Mumbai and will be telecasted on COLORS.

Building on the growing interest in alternative and non-cricket sports entertainment, a unique format has been adopted for the Super Fight League. It will involve real freestyle fighting and will be preceded by 45 minutes of live Bollywood-style entertainment from leading stars including Bipasha Basu.

Speaking about the association with COLORS, Raj Kundra says, “As Chairman and Founder of Super Fight League, India’s first professional Mixed Martial Arts League, it gives me utmost pleasure to have inked the broadcast deal with COLORS the leading GEC in India. We have a long term vision for this league and the eyeballs that COLORS brings take’s this sport to another level. We pride our self on being able to break this cricket dominated market with a new form of sport and entertainment for the audiences of India. We are ready to make history as India’s first MMA event is unleashed and some of the best Indian fighters introduced to the world. I take this opportunity to welcome our Broadcast partners into the SFL Family.”

Speaking about the association with Super Fight League, Raj Nayak, CEO – COLORS, said, “COLORS has always been at the forefront of experimenting with new formats and differentiated programming thereby fulfilling the role of a complete general entertainment channel. ‘Mixed Martial Arts’ is currently a craze in the US on television and we are excited to partner with the Super Fight League in India.”

Adding to this, Sanjay Dutt, Co Founder, Super Fight League said, “The COLORS TV deal will add a lot of value and create the awareness required for this sport that’s new to India yet one of the biggest action sports worldwide. I am happy with this partnership and welcome COLORS to the Super Fight League as exclusive Broadcast partner.”

The Super Fight League will kick off on Sunday, March 11th 2012 at Andheri Sports Complex, Mumbai and will be telecast on COLORS.

About ‘COLORS’
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Hawan, Veer Shivaji, Sasural Simar Ka, Na Bole Tum..Na Maine Kuch Kaha, Bigg Boss Season 5 amongst others. ‘COLORS’ is a pay channel and is available as a part of SUN18 Media Services in India.

About Viacom 18 Media Pvt. Ltd
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NASDAQ: VIA, VIAB, world's leading entertainment content company, comprising brands like MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures etc) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1, Viacom18 Motion Pictures, a new-age motion picture brand that produces, acquires and distributes Hindi films, the Hindi General Entertainment channel - COLORS and the recently launched action, adventure & animation channel for the new young adults - SONIC. This apart, Viacom18 also runs Viacom's consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively. 

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